Case Study: SOLEX HCM
Brand Identity, Logo Design, Website Design, Icon Design
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Logo Design
My logo design was chosen from those presented by Davis Advertising–the largest full-service advertising agency in Central Massachusetts–
where I am one of 7 graphic designers.
The task: Convey technology, unity and stability.
My answer: The interlocking shapes of the symbol represent unity and technology in a fresh and modern harmonious 4 color palette. The curvature in the icon conveys a sense of 3-dimensionality and movement representing evolution and future progress in an ever-changing technological world.
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Website Design & Branding
The first step I take when designing the look of a brand is to choose a color palette that is an emotional and aesthetic representation of what the client wants to convey to their audience.
The audience: Businesses and employees who use their payroll services.
The task: Organize the information in a design that was approachable, user-friendly and not stuffy.
My answer: Pale greens, blue-grays and muted purples hit the mark with the client, in addition to bright, approachable stock imagery and clean, modern fonts.
The result: The client very pleased with the look and feel of the design.
The website went live shortly thereafter.
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Secondary Webpage Design & Icon Design
The client requested the creation of custom icons along with the layout of this secondary webpage. Expanding on their color palette, I chose to present the information in a grid for ease of readability and organization.
Several years later, my design is still in use at https://solexhcm.com. Please bear in mind, my design may have been modified since its inception and changes you see on the live site are not a reflection of my aesthetic.
